Since its publication in 2008 Nudge theory has rapidly gained popularity (Dolan et al., 2012; Vlaev et al., 2016), leading to what could be considered overuse, sparking concerns surrounding its ethical application.
Purpose / Scope
The purpose of this research is twofold: to shed light on how media coverage effects attitude formation in regards to nudge theory and to explore the effectiveness of a different data collection methodology when considering general feelings towards nudges.
To accomplish this, previous applications of the theory will be acknowledged, along with a literature review of persuasion psychology. This is to be followed by a case study analysis pertaining to how the public responded online to news publications making them aware of Sainsbury’s and Oxfords intentions to conduct a nudge experiment in the near future. Along with how they may have been subject to unwitting participation in the experiment had it not been for this disclosure.
The literature Review
- A Brief History of Nudge Theory
- Nudge Ethics and Acceptability
- How People Feel About Being Persuaded
- Current Research
- Gaps in Research.
- Qualitative Analysis
- Case Studies
- The Selected Case Study
- Direct Observation
- What Is Non-Reactive/Unobtrusive: Internet-Mediated Research (IMR)
- Thematic Analysis, Framing Analysis
- Research Limitations
- Thematic Analysis
- Framing analysis