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Trialing a New Methodology for The Analysis of Public Opinion Regarding Nudge Theory (A Case Study Analysis)

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Nudge Theory 

Since its publication in 2008 Nudge theory has rapidly gained popularity (Dolan et al., 2012; Vlaev et al., 2016), leading to what could be considered overuse, sparking concerns surrounding its ethical application.

Purpose / Scope

The purpose of this research is twofold: to shed light on how media coverage effects attitude formation in regards to nudge theory and to explore the effectiveness of a different data collection methodology when considering general feelings towards nudges.

To accomplish this, previous applications of the theory will be acknowledged, along with a literature review of persuasion psychology. This is to be followed by a case study analysis pertaining to how the public responded online to news publications making them aware of Sainsbury’s and Oxfords intentions to conduct a nudge experiment in the near future. Along with how they may have been subject to unwitting participation in the experiment had it not been for this disclosure.

Structure

The literature Review

  • A Brief History of Nudge Theory
  • Nudge Ethics and Acceptability
  • How People Feel About Being Persuaded
  • Current Research
  • Gaps in Research.

Methodology

  • Qualitative Analysis
  • Case Studies
  • The Selected Case Study
  • Direct Observation
  • What Is Non-Reactive/Unobtrusive: Internet-Mediated Research (IMR)
  • Thematic Analysis, Framing Analysis
  • Research Limitations
  • Ethics

Findings

  • Thematic Analysis
  • Framing analysis

Discussion/Conclusion

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