Trialing a New Methodology for The Analysis of Public Opinion Regarding Nudge Theory (A Case Study Analysis)

click here:
Nudge Theory 

Since its publication in 2008 Nudge theory has rapidly gained popularity (Dolan et al., 2012; Vlaev et al., 2016), leading to what could be considered overuse, sparking concerns surrounding its ethical application.

Purpose / Scope

The purpose of this research is twofold: to shed light on how media coverage effects attitude formation in regards to nudge theory and to explore the effectiveness of a different data collection methodology when considering general feelings towards nudges.

To accomplish this, previous applications of the theory will be acknowledged, along with a literature review of persuasion psychology. This is to be followed by a case study analysis pertaining to how the public responded online to news publications making them aware of Sainsbury’s and Oxfords intentions to conduct a nudge experiment in the near future. Along with how they may have been subject to unwitting participation in the experiment had it not been for this disclosure.


The literature Review

  • A Brief History of Nudge Theory
  • Nudge Ethics and Acceptability
  • How People Feel About Being Persuaded
  • Current Research
  • Gaps in Research.


  • Qualitative Analysis
  • Case Studies
  • The Selected Case Study
  • Direct Observation
  • What Is Non-Reactive/Unobtrusive: Internet-Mediated Research (IMR)
  • Thematic Analysis, Framing Analysis
  • Research Limitations
  • Ethics


  • Thematic Analysis
  • Framing analysis


Qualitative Research Methods

Part 1: “why do young people become founders of ethical companies and what difficulties they experience along the road to success?”
(An interview analysis)
-starts on page 2 

Part 2: “How the use of different news writers could alter the way in which readers opinions are shaped on the same topic”.
(A text-based framing analysis)
-starts on page 25click here to read:
Qualitative essay